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Scientific Evidence on Ineffectiveness of “Ionic Breeze” Company Files Motion
to Strike Sharper Image SANTA FE SPRINGS, Calif., February 11: IQAir North America announced that it has filed a motion to strike Sharper Image Corporation’s (SHRP) libel and unfair competition lawsuit. IQAir filed its motion in the Los Angeles Superior Court under California's Anti- SLAPP (Strategic Lawsuits Against Public Participation) statute which allows a defendant served with a complaint arising out of constitutionally protected free speech to move for dismissal of the lawsuit at the outset. The motion describes the lawsuit as “the prototypical SLAPP action – a meritless lawsuit brought by a large, publicly held corporation with one goal in mind: silence through intimidation.” During the October 2003 California wildfires, IQAir issued expert tips on how Southern Californian residents could help protect themselves from the heavy smoke. Among the many tips, IQAir advised residents to create a safe room with a HEPA air cleaner where particularly sensitive members of a family (e.g. those with emphysema, allergies, or asthma) could retreat. IQAir also advised the public not to use two air cleaners that Consumer Reports had singled out to be “ineffective”. One of the air cleaners considered "ineffective" by Consumer Reports in its October 2003 issue was Sharper Image’s “IonicBreeze.“ Frank Hammes, President of IQAir says, “For Sharper Image to sue us for quoting scientific evidence of the ineffectiveness of the Ionic Breeze during a health crisis that affected our community is just wrong. It is my opinion that Sharper Image will sue anyone and everyone who expresses criticism for their number one selling product. They’ve sued Consumer Reports. Now they are suing us.” “We put out our health tips to help our community with honest information,” continues Hammes. “People suffering from dangerous pollution levels have a right to know the relevant scientific information that can affect their health.” IQAir North America, Inc. is a member of the Swiss-based IQAir Group that develops, manufactures and markets innovative air quality products for indoor environments. IQAir products are used worldwide by hospitals and other critical environments. IQAir also manufactures home air cleaning units for allergy and asthma sufferers and individuals with chemical sensitivities. IQAir is a registered trademark of the IQAir Group.
Don't risk your family's health by trusting marketing hype. Some companies spend millions developing and airing infomercials specifically designed to create an emotional response to get you to think their product is more effective than it really is. Just because the device gets dirty does not mean that it is an effective air cleaning device. The classic box fan is a fine example, run it for a couple weeks and the grill gets dirty, it surely is not an air cleaner! Dr. Donnelly and the BreathePureAir.com staff have performed laser particle counter testing on dozens of air purifiers, including many of today's most popular brands. In these tests, no air cleaner was found to be even close to the performance of the IQAir machines. IQAir air purifiers are simply, the best air cleaning devices on the market.
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